Executive Round Table: “Moving San Diego’s Business Community Forward”

Join the Hispanic Chamber of E-Commerce and the HISCEC Foundation on March 27 for a conversation with top executives to have a conversation about the things they have done to run successful businesses in San Diego County under the current economic environment of the region.

DATE: March 27, 2019

LOCATION: Point Loma Credit Union | 9420 Farnham Street, San Diego, CA 92123

TIME: 5:30 p.m.




David Brooke
President & CEO
Point Loma Credit Union

David R. Brooke is the President/Chief Executive Officer for Point Loma Credit Union; a community-based credit union with $495 million in assets, located in San Diego, California. He joined PLCU in November 2001 as the Senior Vice President of Retail Operations. In 2003, he was promoted to the position of Executive Vice President of Operations/Chief Operating Officer. David has served in the role of President/CEO since May 2015. While with PLCU, he volunteered his efforts as a member of the Filene Research Institute’s i³ (Ideas, Innovation, Implementation) program.

David began his credit union career in 1992 in the Member Services Department at United Services of America Federal Credit Union, San Diego, California, after graduating from San Diego State University with a Bachelor’s of Science degree in Accountancy. David then moved on to Marine Corps West Federal Credit Union (now Frontwave Credit Union), located in Oceanside, California, where he worked as a Branch Manager and Internal Auditor. He was responsible for creating the credit union’s first internal audit department. David is a 1996 graduate of Western CUNA Management School. David also served as a faculty member of WCMS from 2016 to 2018 working with students on their year 1 projects.

David worked for O’Rourke, Sacher & Moulton CPAs from 1998 to 2001 (which later merged with McGladrey and Pullen, LLC) as a Senior Audit Manager. He was responsible for directing the financial statement audits of financial institutions varying in asset size from $25 million to $1.8 billion. David received his CPA license from the California Board of Accountancy in 2001.

Tom Justo
VP of Sales
ASI Heating, Air, Plumbing & Solar

Tom has over 30 years of experience in the building and energy-related field. Graduated with a Civil Engineering Degree in 1988 from the University of Illinois and worked in the engineering field for 22 years designing and building public infrastructure projects. Has spent the last 9 years with “ASI the white glove guys”, helping to grow the HVAC division and starting a solar and plumbing department. He is a registered and licensed professional civil engineer, a state certified potable water specialist, a licensed contractor, and certified as a green building performance contractor.

Patricia Alvarez
President & CEO
Energy Communications Corp

Patricia Alvarez de los Cobos is the Founder, President and CEO of Energy Communications Corporation located in Chula Vista, CA. Energy Communications Corp. is the exclusive US Representative for Televisa Californias. Televisa Californias TV Stations include the following Spanish-language channels: XEWT-TV Channel 12 San Diego/Tijuana, XHUA-TV Channel 57 San Diego/Tijuana, XHS-TV Channel 23 Ensenada, XHBM-TV Channel 44 Imperial Valley and XHBC-TV Channel 4 Mexicali.

Patricia currently serves on several community and business Boards of Directors including South County Economic Development Council, Sharp Chula Vista Medical Center, Otay Mesa Chamber of Commerce, Chula Vista Chamber of Commerce, and Fundación Castro Limon. She is an active member of the San Diego Regional Chamber of Commerce, San Ysidro Chamber of Commerce, National City Chamber of Commerce and MANA de San Diego. In the past, she has also proudly served on the boards of the Susan G. Komen Foundation, the Mingei International Museum, and the Kyoto Laureate Symposium Committee.

Patricia has garnered many community leadership awards along with being nationally recognized by the National Association of Hispanic Publications (NAHP) for her superior achievements as a “Latina in the Media.” Patricia has proudly been recognized by the San Diego Regional Chamber of Commerce with an Emerging Business Center’s Award. She has also received the San Diego Business Journal’s San Diego Women Who Mean Business Award and Multicultural Heritage Award, the San Diego County Hispanic Chamber of Commerce’s Hispanic Business Leadership Award, the Advertising Club of San Diego’s Lifetime Achievement Award, and the Connected Women of Influence’s Woman Breaking Barriers Award. Patricia has also been recognized by a variety of organizations for her valuable contributions to the community, such as: the San Diego Medical Society, San Diego Blood Bank, Project Concern International, General Consulate of Mexico in San Diego and the City of Chula Vista.

For the past 30 years, Patricia Alvarez de los Cobos has been devoted to educating and promoting the importance of the Hispanic Market in the growing Cali-Baja Mega Region that encompasses all of San Diego County in the US and the Northern Baja California/Sonora region in Mexico. Patricia is well respected and recognized as an innovative entrepreneur and humanitarian. She considers that Hispanic Media is paramount to growing local and national businesses.

Victor Gonzalez
IC Public Safety Inc

Mr. Victor Gonzalez has over 20 years of Security & Law Enforcement experience and has managed every aspect of the security industry from training new employees to satisfying and providing excellent security service to his clients.

Mr. Gonzales firmly believes in maintaining close relationships with the business community. He is Past President of the National Latino Peace Officers Association (NLPOA) of San Diego County, State Vice- President of the National Latino Peace Officers Association (NLPOA) of California and Executive Board Member of the National City Chamber of Commerce and Executive Board Member for the San Diego Crime Commission.

He focuses heavily on serving his customers’ needs with all the necessary measures in providing a team of security professionals for any project he is presented. With extensive experience in the Security Industry, and financial management with security services he believes in providing top quality service to customers at very competitive rates.


Tayde Aburto
President & CEO
Hispanic Chamber of E-Commerce


Facturación Electrónica

El HISCEC Foundation en colaboración con el PIED ofrece aplicaciones administrativas que le ayudarán a PYMES en México y empresas en Estados Unidos con operación en México a tener control de su negocio en internet y a cumplir con sus obligaciones fiscales de forma fácil, segura y económica. Los invitamos a que prueben la mejor plataforma de Facturación Electrónica, Contabilidad Electrónica y Nómina Electrónica en México. Pruebe el servicio por 30 días sin costo.


Emita Comprobantes Fiscales Digitales por Internet (CFDI) con el nuevo formato 3.3 en formato XML y PDF.


Cumpla con los requerimientos del SAT fácilmente y haga sus declaraciones de forma oportuna.


Emita recibos de nómina con el complemento 1.2 en formato XML y PDF.


The Funding Path for Entrepreneurs

The HISCEC Foundation and the Hispanic Chamber of E-Commerce invite you to the first event of a series of events under the "HISCEC STARTUP SERIES" program.

Join us on February 28, 2019, at the University Club in San Diego.



The Funding Path for Entrepreneurs


In 2017, there were 711 angel fundings in California. A tiny percentage of those deals went to Latina/o entrepreneurs. If you have a great business idea, join us to learn how to obtain access to millions in venture capital.

The 2017 HALO Report notes a continuing trend of geographic dispersion of angel groups investing outside of their headquarter states; the sustained (though narrowing) dominance of both software and healthcare IT as angels’ preferred investment sector; an increased ratio of initial investments versus follow-on financing rounds; an increase in the number of deals funded where female entrepreneur(s) also have founder status; consistency in deal structures, with a noted increase in the use of convertible notes for first-time investments; and a slight decline in the valuations companies received from angel groups.

Learn from our special guests:

– Documenting your Idea for raising Friends & Family Funding
– Finding a co-founder(s)
– Why do Angels exist?
– When am I investor-ready and how do I find my lead angel?
– Crafting your Deck for Investors
– Performing your Investor Pitch
– Understanding term sheets
– Syndicating your Angel Round term sheet via the Angel Capital Association (ACA)
– Developing your Startup (MVP)
– Building Traction through Sales & Media
– Next Round of Funding


Presented by:

Sergio C. Munoz

Sergio C. Muñoz is a Mexican banker and works as a Scout for Angel Investors. He has scouted $25M in term sheets to pre-revenue technology startups in southern California. He is a board member for the Los Angeles Venture Association (LAVA) and a collaborator with the Annenberg Foundation Pledge LA Diversity, Equity, and Inclusion initiative. He specializes, speaks, broadcasts and publishes on access to capital for Latina/o entrepreneurs. {Executive OCW in Inter-American Social Finance from Tuck/Dartmouth, BA from UCSB}

Eric R. Gómez

Eric Raul Gomez is a corporate-trained entrepreneur with a management and strategy focus. He has experience in datacom, real estate, international trade, and cannabis tech. In the last 4 years, Eric has invested in 40+ companies, joined 3 investor networks, helped launch 20+ companies, joined the board of 5 companies, and advised for many, many more. He currently serves as CEO of maxiaNET, VP of Max InterAmericas, and CEO of Canopy San Diego. {MBA from University of Texas at Austin, BSME from UCLA}

Ilse Calderon

Ilse Calderon is a venture capitalist at OVO Fund. OVO focuses on pre-seed stage investments in capital efficient markets. The fund is 1/3 consumer and 2/3 smart enterprise. Although the fund is sector agnostic, Ilse spends most of her time on food tech (marketplaces) deals and direct to consumer opportunities. Prior to OVO, Ilse spent a year at Silicon Valley Bank (SVB) in the Bay Area. {BS from Stanford}



GYBO Google | Como Ser Encontrado En Google Búsqueda

Google, HISCEC Foundation & Hispanic Chamber of E-Commerce te invitan a este seminario sin costo donde aprenderás consejos prácticos que te ayudarán a mejor tu presencia en Google, los mapas de Google y a como utilizar tu sitio web para que te ayude a vender más.

Explore Google Mi Negocio, una herramienta gratuita para empresas locales que desean conectarse con clientes en la Búsqueda de Google y Maps. Obtenga la ayuda práctica para crear o actualizar tu listado de negocio y aprovecha un sitio web gratuito.

Si está lanzando un nuevo sitio web (o arreglando un sitio antiguo), este seminario lo ayudará. Aprenda a crear un sitio de búsqueda exitoso que sea útil para los clientes y respalde sus objetivos comerciales.


Roberto Martinez
• Google National Speaker & Digital Coach
• Accelerate with Google

HORA: 6:00 – 8:00 P.M.
LUGAR: California Yacht Marina Chula Vista | 640 Marina Parkway, Chula Vista, CA 91910



Taller de Cerificacion Financiera

Great workshop last night! Financial literacy is key to success. Thank you everyone for attending. See you in two weeks! | Muchas gracias a todos los que participaron en la primera sesión del Taller de Cerificacion Financiera. Nos vemos el 9 de Noviembre!.